Fragrance Free Baby Messes

Vera Sweeney, Founder of Lady and the Blog and Cast Member of TLC’s ‘What She Said’

Active babies. I’ve had three of them. Currently, my two-year-old is racing around my house chasing a balloon we brought home from school. They just don’t stop, and if I could, I would bottle up their energy and sell it to the masses. I love being a mom. I love watching them flourish. I love seeing them grow into different versions of themselves. Through it all, I soak in every moment and memory.

When my son Liam heads out to play baseball with his friends, I get down on my knees and I whisper in his ear, "get dirty buddy", because that's what it's all about. I'm not the mom who has plastic on her couches and museum rooms. I'm the mom who dares her kids to get creative with their comforter forts in the kitchen.

And all that laundry for clean up? That’s ok. I really don’t mind it. Because I know that 20 years from now, my children will be on their own with babies to tend to and I will be left with two dogs and a husband. I’ll take every spill, every crumb, every marker stain. It all comes out, anyway. I’ve learned a lot about how to get stains out of baby clothes.

Through the years, the stains have changed. When my babies were young, the stains were pretty easy to figure out. It all revolved around what was going in and what was coming out. During these months, I knew what to do – it was easy.

I relied on Ivory Snow Stage 1: Newborn baby laundry detergent. It has been trusted by moms for over 75 years. Ivory Snow’s hypoallergenic formula is designed to be tough on stains while still gentle on baby’s skin. And there’s nothing like Ivory Snow Newborn’s baby scent. I remember, many years later, thinking I was done having babies (and before my third), I came across a bag of old baby clothes in the attic. I picked them up and took a big whiff and started crying hysterically because they kept that Ivory Snow baby smell. It instantly brought me back to a time when my first two children were little. I remembered – in an instant – what it felt like to have them in my arms. I will never forget that moment. And it was all because of Ivory Snow’s formula. Thankfully, several years later, we managed to have one more! So, I can now live through the baby stage one more time!

When active babies begin to move and explore, they introduce a whole slew of new issues to our wash cycle. Think about it! Grass and dirt, new foods like blueberries and strawberries, even the occasional cut—these stains needed to be treated more aggressively, but in a way that still keeps baby in mind.

Active babies need different detergent than newborns, but both need baby laundry detergent that is hypoallergenic and gentle enough for their delicate skin. So, even though tougher stains are introduced once your child is in motion, that doesn’t mean he/she is ready to share your detergent.

Now you can help get rid of those grass stains and still wash with baby detergent thanks to Ivory Snow Stage 2: Active Baby laundry detergent! It is tough on food stains (and yes, I’m talking about carrots, tomatoes, peas, squash, dirt, grass, etc.). Ivory Snow Active Baby is specially made for your developing, active baby and has that baby fresh scent we all know and love. It is also formulated for both High Efficiency (HE) and standard washers. So, no matter what kind of washer you own, you are covered.