PRODUCT DETAILS

- Concentrated so you use 1/3 less than regular laundry detergent.

- Same gentle clean for babies clothes.

- Specially made for your developing, active baby

- Gentle for Baby.

- Trusted by Mom.

HOW TO USE

Directions:

Concentrated, use 1/3 less. 40 load.
Read and follow care label instructions, then sort.
Always test inside seam for colour fastness.
Start washer, add detergent, then add clothes.

Measure with scoop.
For large loads, fill to line 2.
For medium loads, fill to line 1.
For heavily soiled loads, fill to line 3.

Ratings & Reviews

This area allows consumers like you to express their own opinions and comments. Ivory Snow does not represent or warrant the accuracy of any statements or products claims made here, nor endroses any opinions expressed by the reviewer

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3.4/5 (10)
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    3.44/5
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    4.11/5
60% Recommended

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01/25/2021

Not the same Ivory Snow we used to know and love!

Please get rid of this “new and improved” scent which is anything but. It smells awful! Go back to the original soft baby powdered scent we all used to love! This new scent is so overpowering and noxious we cannot even use it as it causes bad allergic reactions as well. Why do companies have to keep on changing formulas on products that have been successful? We know and love the original Ivory Snow scent...PLEASE BRING THE ORIGINAL LIGHTLY BABY POWDER SCENTED IVORY SNOW SCENT BACK!!!!!

Not Recommended

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10/24/2020

It is gentle for my sensitive skin

Since the mid 1980s I have had sensitive skin. I prefer the powdered form of Ivory Snow because liquids need to contain preservatives. Most of my skin allergies come from the preservatives used in cleaning & cosmetic products. In my area, Safeway used to be the only place that still sold the powdered form. Now that Sobey's bought Safeway, the powdered form is no longer sold there. I haven't seen it in any stores lately.

Recommended

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10/16/2020

Excellent Product

I have been using Ivory Snow since my daughter was born 41yrs ago. I still use it for delicates and under things, but am having trouble finding the Ivory Snow Powder (in a box) as most stores only sell the liquid Ivory Snow in plastic bottles. I wish the company would stick with a successful product, rather than slowly discontinuing the very popular Ivory Snow powder, while introducing the liquid variety. The powder is cheaper and there's less waste. Also, I hate those plastic bottles which end up in the landfill, whereas the boxes go to recycling. Ivory Snow Ultra Power is 5 stars good, the liquid, not so much.

Recommended