Fresh Start: Use Ivory Snow to wash anything that will come in contact with baby's delicate skin, even before she comes home from the hospital. It's worth the time as it will help remove any fluff or dust that could irritate baby. Your checklist should include baby clothes, cloth diapers, towels/washcloths, bedding, linens - even your own blouses. NOTE: Do not use fabric softener on baby sleepwear that is labeled flame retardant, as this may reduce flame resistance.

All Sorts: Sort baby's items before laundering and wash similar colours together. Brand new dark colours should be washed alone for the first time and delicate fabrics should be washed separately. Use a mesh bag to hold tiny items like baby booties and washcloths - if grown-up socks can disappear in the wash, little ones can too!

Check the Tag: For best results, use the warmest water recommended by garment manufacturer and always follow care label instructions.

Tackling Tough Stains: Pre-treat obvious stains with Ivory Snow liquid or powder. If using Liquid, simply apply, gently rub, then wash. If using Powder, soak garment up to 30 minutes by adding 1 dose of Ivory Snow Powder and fill washer 1/3 full. Use the warmest water safe for garments (be sure to check care tags).

Machine Matters: The way you fill your washing machine makes a difference. Begin by starting the water, then adding IvorySnow followed by your load of laundry. For best results, don't overload your washer or dryer.

For You, Too: Not only is Ivory Snow gentle on skin, it's also gentle on fabrics. Why buy a separate product for your fine washables when Ivory Snow also offers tender care for your own delicate garments. Think of it as your baby's first lesson in sharing!